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Unizon
Economy Path · Lens 6: Language & Storytelling

The
Language of
the Economy

The opening question
Why does the same number sound good in one headline and scary in another?

Words shape how we think about money. Decode economic jargon, spot framing in the news, write a clear explainer, meet money in stories from Aesop to Leacock, read the language of ads and tell your own money stories.

Inside this module
  • 00First Principlesp.2
  • 01Jargon decodedp.4
  • 02News framingp.5
  • 03Writing an explainerp.6
  • 04Money in literaturep.7
  • 05Ads & money storiesp.8
  • ✦Self-check · Make it · 5 Questions · Side Questp.9
How this works
CoreThe main path. Everyone does this part.
Level UpOptional, harder challenges if you want to push further.
Try ItRewrite headlines, decode ads and record an explainer.

You'll need: pencil, a notebook, a newspaper or news site, and a friend.

Economy Path · Unizon01/12
Economy Path · Unizon · Lens 6: Language & Storytelling00 · Start here
Before anything else
First
Principles

A first principle is a basic truth you can build on. Money language rests on four: jargon can hide simple ideas, framing changes feelings, clear writing is a skill and stories teach values.

1

What do I already know?

Dump it all out. Half-sure counts.
What money words do you hear but don’t fully understand?
Do you remember a story about money from a book or movie?
Circle every word you could explain to a friend right now. Underline the ones you've heard but couldn't explain.
inflationrecessiondeficitdebtbull marketbear marketframingloaded wordexplainerfine printmoralplain language
2

What is necessary?

The building blocks you need before going further

Everything in this module is built from four bricks. Rate yourself on each one, then check the example to see if your rating holds up.

JargonBig words, simple ideas. “fiscal”
Got itKindaNot yet
FramingSame fact, new feel. “up” vs “only”
Got itKindaNot yet
ClarityExplain simply. one idea per line
Got itKindaNot yet
StoriesStories teach. Scrooge
Got itKindaNot yet
Is anything else necessary? What else do you think you'd need to know or have to really get this topic?
The Language of the Economy · Economy Path · Unizon02/12
Economy Path · Unizon · Lens 6: Language & Storytelling00 · Start here
3

What is the objective?

What am I trying to understand or be able to do by the end?
The module's objective

By the end, you’ll be able to translate common economic jargon, spot framing and loaded words in news on all sides, write a short explainer, discuss money in literature, decode ad language and tell a personal money story.

  • 01Translate 10 economic terms.
  • 02Spot framing in headlines.
  • 03Write a plain-language explainer.
  • 04Discuss money in a story.
  • 05Decode ad wording and fine print.
  • 06Tell a personal money story.
My objective

The list on the left is ours. Now make it yours. What do you want out of this?

By the end, I want to be able to
The part I'm most curious about is
I'll know I've got there when
Knowledge meter

How much do you know about the language of the economy right now? Shade the boxes in pencil. You'll come back at the end (p.9) and shade it again in pen.

NothingCould teach it

Why start this way? When you know what you already have (1), what you need (2) and where you're going (3), you learn faster and you notice the gaps. Every module on the Economy Path starts with these same three questions.

Your route through this module
00
First Principles
01
Jargon
02
Framing
03
Explainer
04
Literature
05
Ads
06
Stories
✓
Check
▶
Make
?
5 Qs
★
Quest
The Language of the Economy · Economy Path · Unizon03/12
Economy Path · Unizon · Lens 6: Language & Storytelling01 · Jargon
01
Say it plainly

Jargon decoded

Big money words often hide simple ideas.

Jargon decoded

Big words, plain meanings

WordPlain meaning
Inflationprices rising overall
Recessiona big, broad drop in economic activity (often two falling quarters of GDP)
Deficit / debtone year’s shortfall / all the borrowing added up
Fiscal / monetaryabout government budgets / about interest rates and money
Bull / bear marketprices rising / falling a lot
Liquidityhow fast you can turn something into cash
Why jargon exists

Not always to confuse

Experts use precise words to save time with each other. Problems start when jargon reaches the public unexplained, or when it’s used to sound clever or hide bad news.

Canada’s recessions are dated by a panel of the C.D. Howe Institute, which looks at more than just two quarters of GDP.

Jargon in the news: equalization

Checked October 2026

Equalization is a federal program (since 1957, in the Constitution since 1982) that pays provinces with less ability to raise revenue, so all can offer reasonably comparable public services. It’s paid from federal general revenue, raised from taxpayers in every province, not by provinces directly. For 2026–27 it totals about $27.2 billion; Alberta, B.C. and Saskatchewan receive none.

Views differ: many Albertans argue the system is unfair, since Albertans pay high federal taxes and the province last received payments in the mid-1960s. Supporters call it a fair way to share across a country, noting any province can qualify if its economy changes.

Department of Finance Canada.

Try it

Jargon jar

Find 5 money words in a news story. Write a plain meaning for each that a 10-year-old would understand.
Level Up

Why might a politician of any party prefer to talk about the deficit, not the debt (or vice versa)?

Whichever number looks better for them
The Language of the Economy · Economy Path · Unizon04/12
Economy Path · Unizon · Lens 6: Language & Storytelling02 · Framing
02
Spin and substance

News framing

The same fact can be told to make you cheer or worry.

Same number, two frames

A made-up example

Headline AHeadline B
Unemployment rises to 6.5%93.5% of the labour force has work
Gas prices soar 10 centsGas still cheaper than last spring
Tax cut gives families $500Tax cut costs $2 billion

Both columns can be true. Each makes you feel differently.

Loaded words

Across the spectrum

  • “tax relief” vs “tax cut” vs “giveaway”
  • “investment” vs “spending”
  • “job creators” vs “corporations”
  • “safety net” vs “handouts”
  • “reform” (who decides it’s better?)

Every side uses them. Notice the word, then ask for the number.

Reading the news well

Four questions

1What’s the actual number, and compared with what?
2Is it a percent or percentage points? (Lens 1)
3Who is quoted, and who’s missing?
4Can I find the source, like Statistics Canada or the Bank of Canada?
Visual framing

Charts can frame too: a cut-off axis can make a tiny change look huge (Lens 1 and Lens 7).

Try it

Flip the frame

Take one economy headline. Rewrite it to sound positive, then negative, using the same facts.
Level Up

Why do headlines often focus on bad economic news?

Fear grabs attention and clicks
The Language of the Economy · Economy Path · Unizon05/12
Economy Path · Unizon · Lens 6: Language & Storytelling03 · Explainer
03
Make it make sense

Writing an explainer

If you can explain it simply, you understand it.

How to write an explainer

Five steps

1Start with a question readers have.
2Give the answer in one plain sentence.
3Use one everyday example.
4Add one number, with its source and date.
5End with what it means for the reader.
Model

Example

Why do interest rates matter? When the Bank of Canada raises its policy rate, borrowing costs more, so people and businesses tend to spend less, which helps slow inflation. Lowering it does the opposite. In September 2026 the rate was held at 2.25% (Bank of Canada, checked October 2026). For you: it can change what families pay on loans and earn on savings.
Stay fair

Balanced explainers show what different experts think, without deciding for the reader. Say “some economists argue… others say…”.

Swap the jargon

Plainer choices

Instead ofTry
consumer price index increasedprices went up
monetary policy tighteningraising interest rates
fiscal consolidationcutting spending or raising taxes
labour market slackpeople who want work but can’t find it
Try it

60-second explainer

Pick a term (inflation, GDP, interest). Write a 60-second explainer using the five steps.
Level Up

Why include the date with a number?

Economic numbers change often
The Language of the Economy · Economy Path · Unizon06/12
Economy Path · Unizon · Lens 6: Language & Storytelling04 · Literature
04
Once upon a dollar

Money in literature

Writers have wrestled with money for thousands of years.

Money in stories

Old lessons, new readers

StoryMoney idea
Aesop, “The Ant and the Grasshopper”saving vs enjoying now (and is the ant kind?)
Shakespeare, The Merchant of Venice (c. 1596–97)loans, debt and prejudice
Dickens, A Christmas Carol (1843)greed, generosity, change
O. Henry, “The Gift of the Magi” (1905)love, giving, sacrifice
Stephen Leacock, “My Financial Career” (1910)a nervous first visit to a bank
Canadian voices

Debt and fairness

Stephen Leacock’s funny story, from Literary Lapses, follows a young man so nervous at the bank that he deposits and then withdraws his whole $56. Margaret Atwood’s 2008 Massey Lectures, Payback, explored debt as an idea in stories, religion and nature.

Read critically

Many stories cast lenders, rich people or the poor as heroes or villains. Ask: is this fair, or a stereotype?

Stories of sharing

Not every tale is about getting rich

In the folk tale Stone Soup, hungry travellers start a “soup” with just a stone; each villager adds one ingredient until everyone eats. Versions exist in many cultures. Stories like it celebrate cooperation, generosity and community: a reminder that economies run on more than money.

Try it

Retell it

Retell “The Ant and the Grasshopper” in modern Edmonton. Does the ant share? What’s fair?
Level Up

Why might Scrooge be a useful character for economists?

He shows choices about saving, spending and giving
The Language of the Economy · Economy Path · Unizon07/12
Economy Path · Unizon · Lens 6: Language & Storytelling05 · Ads & stories
05
Read the small print

Ads & money stories

Ads tell stories to sell. You can tell stories to understand.

Ad language

Words that work on you

WordingAsk yourself
“Only $9.99”Is $10 really “only”?
“Up to 70% off”How many items are 70% off?
“Free*”What does the asterisk say?
“From $29”What’s the price of the one I want?
“Limited time!”Will it really end?
Your money story

Everyone has one

Money stories help families talk about values. Ask an adult: What was your first job? What did you buy with your first pay? What money mistake taught you something?

Respect privacy: some people don’t want to share amounts, and that’s fine.

Plain language rules

Canadian protections

The Competition Bureau warns against misleading prices, like hiding mandatory fees (“drip pricing”) or fake “regular” prices. Ad Standards runs a code for Canadian ads that people can complain to.

Interview tips

For a family money story

  • Ask open questions: “What was it like…?”
  • Listen more than you talk.
  • Ask permission before recording or sharing.
  • Thank them, and share what you learned.
Try it

Fine-print hunt

Find 3 ads with an asterisk or fine print. Write what the big words promise and what the small words say.
Level Up

Why do prices end in 99?

They can feel lower because we notice the first digit
The Language of the Economy · Economy Path · Unizon08/12
Economy Path · Unizon · Lens 6: Language & StorytellingSelf-check
✓
No pressure, just proof

Quick self-check

Six questions, covering every stop. Show your thinking. Answers are upside down at the bottom; no peeking till you're done.

1 · What’s the difference between a deficit and a debt?

2 · Give an example of a loaded word.

3 · What are the five steps of an explainer?

4 · What happens in Leacock’s “My Financial Career”?

5 · What does “up to 70% off” really promise?

6 · What is drip pricing?

1) one year’s shortfall vs total borrowing · 2) e.g. “handouts”, “giveaway” · 3) question, answer, example, number, meaning · 4) a nervous man deposits then withdraws his $56 · 5) at least one item is 70% off · 6) hiding mandatory fees until later
Back to First Principles

Re-shade your knowledge meter

How much do you know about the language of the economy now? Flip back to p.3 and shade the meter again in pen (or shade this one). Did any of the four bricks on p.2 move from "Not yet" to "Got it"?

NothingCould teach it
Did I hit my objective? What's my evidence?
The idea that surprised me most:
The Language of the Economy · Economy Path · Unizon09/12
Economy Path · Unizon · Lens 6: Language & StorytellingMini challenge · Make it
Mini challenge · Execution

The 90-second explainer

Write and record (or perform) a short, fair explainer of one money idea for a real audience.

1 · Plan

Choose a money idea and an audience (a younger sibling, a grandparent, your class). Use the five explainer steps.

  • Pick a term
  • Write a one-sentence answer
  • Find a dated number + source
  • Record or perform it

2 · My script

StepWhat I’ll say
1 Question
2 Answer
3 Example
4 Number + source
5 What it means

3 · Must-haves

  • Under 90 seconds
  • No unexplained jargon
  • Source and date
  • Fair to different views

4 · Feedback

What did your listener understand? What confused them? What would you change?

Safety first

Record only people who agree. Ask an adult before posting anything online.

The Language of the Economy · Economy Path · Unizon10/12
Economy Path · Unizon · Lens 6: Language & Storytelling5 Questions I Still Have
The best part of learning is what's next

5 Questions
I Still Have

This module didn't answer everything. Good. Write 5 new questions it didn't answer, one of each type below. There are no wrong questions, only ones nobody's asked yet.

1
How does it work?
Pick something you've seen or used and wonder about the inside of. e.g. "Why do economists use so many strange words?"
2
Why?
Ask about a reason or a cause. e.g. "Why does bad news spread faster than good news?"
3
What if?
Change one thing and imagine the result. e.g. "What if ads had to show the yearly price?"
4
Connect it
Link this to another lens (math, science, psychology, technology, history, language & storytelling, art & design, execution) or another subject. e.g. "How does banknote design tell a story? (Lens 7!)"
5
My life & community
Bring it home: your family, your friends, your community. e.g. "What money lessons does my family pass on?"

★ Star the one question you'd most like answered. You'll need it on the next page.

The Language of the Economy · Economy Path · Unizon11/12
Economy Path · Unizon · Lens 6: Language & StorytellingSide Quest · Optional
Optional · for the curious

Side Quest

Take your starred question from p.11 and go find the answer, or at least a better question. You're the researcher now.

My quest question:

1What I'll find out

Break your big question into 2 or 3 smaller ones you could actually answer.

2Where I'll look

A library (Edmonton Public Library counts!)A banker, business owner or credit counsellorAn experiment I run myselfTrustworthy websites (who wrote it? when?)A book or documentary

3How I'll share it

A one-page zineA 60-second video or talkA poster or infographicA 2-minute talkSomething else

Who I'll share it with:

Done by:

Next on the Economy Path Lens 7 · Art & Design asks: how do banknotes, infographics, logos and malls use design to shape money?
The Language of the Economy · Economy Path · Unizon12/12